Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards. — David Ogilvy Copy Share Image
The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by… — David Ogilvy Copy Share Image
Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their… — David Ogilvy Copy Share Image
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are… — David Ogilvy Copy Share Image
Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern… — David Ogilvy Copy Share Image
Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work. — David Ogilvy Copy Share Image
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every… — David Ogilvy Copy Share Image
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements,… — David Ogilvy Copy Share Image
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you… — David Ogilvy Copy Share Image
The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason. — David Ogilvy Copy Share Image
Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers… — David Ogilvy Copy Share Image
Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
