The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the… — David Ogilvy Copy Share Image
Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock. — David Ogilvy Copy Share Image
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is… — David Ogilvy Copy Share Image
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They… — David Ogilvy Copy Share Image
Every advertisement is part of the long term investment in the personality of the brand. — David Ogilvy Copy Share Image
I never write fewer than sixteen headlines for a single advertisement. — David Ogilvy Copy Share Image
Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good… — David Ogilvy Copy Share Image
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement,… — David Ogilvy Copy Share Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't… — David Ogilvy Copy Share Image
You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The… — David Ogilvy Copy Share Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't… — David Ogilvy Copy Share Image
A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed,… — David Ogilvy Copy Share Image
It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the… — David Ogilvy Copy Share Image
Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
