Advertisements Quote by David Ogilvy
“There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.”
About This Quote
Source Book: Confessions of an Advertising Man, 1963
Ads that blend with editorial content engage readers more effectively, boosting attention and trust.
In simple terms: Blend ads with editorial style to gain more readers.
Key Takeaway
Design ads to look like editorial content.
Themes
advertising
design
reader engagement
trust
strategy
Mood
strategic
analytical
Type
advertising
marketing
When to use this quote
- magazine layouts
- online news sites
- social media feeds
- email newsletters
Key Concepts
native advertising
psychology of perception
branding
Questions to Reflect On
- How can you maintain transparency while using editorial style?
- What ethical guidelines should govern native ads?
A Different Perspective
May blur lines between content and promotion, risking credibility.
![“There's a fantastic, thousand-page book by David Thomson about [David O. Selznick]. Again, it's not the best argument or the best advertisement for his story, because most people aren't going to read a thousand-page book. But I feel like the rise and fall and the work [Mayer] produced - not just…” quote by Karina Longworth](https://sms4smile.com/quotes/img-quotes/282/karina-longworth-26763_advertisements_there-s-a-fantastic-thousand-page-book-b_13508.jpg)
