Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the… — David Ogilvy Copy Share Image
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. — David Ogilvy Copy Share Image
The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising — David Ogilvy Copy Share Image
Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response — David Ogilvy Copy Share Image
We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make… — David Ogilvy Copy Share Image
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to… — David Ogilvy Copy Share Image
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For… — David Ogilvy Copy Share Image
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct? — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
