Advertising Quote by David Ogilvy Download Open image “Positioning should be decided before the advertising is created” — David Ogilvy ★ ★ ★ ★ ★ 2.7 out of 5 (10 ratings) Copy quoteShare Advertising Decided Marketing Should
A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly… — David Ogilvy Copy Share Image
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what… — Jay Chiat Copy Share Image
Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. — Al Ries Copy Share Image
Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place. — Thomas G. Stemberg Copy Share Image
Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect. — Al Ries Copy Share Image
I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some… — David Droga Copy Share Image
“Remember, the goal of positioning is to control the public’s perception of a product or service as it relates to competitors’ alternatives.” — Steven Gary Blank Copy Share Image
Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what… — Tom Ford Copy Share Image
You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take… — Seth Godin Copy Share Image
Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group… — John Caples Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
I saw this anti-drug commercial that showed a kid smoking pot in his dad`s room with his friend. This kid finds a gun, the… — Bill Maher Copy Share Image
“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.” — Mokokoma Mokhonoana Copy Share Image
Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes. — Howard Gossage Copy Share Image
We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet. — Naveen Tewari Copy Share Image
God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials. — William Peter Blatty Copy Share Image
I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare… — Andy Rooney Copy Share Image
I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -… — Dia Mirza Copy Share Image
They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range. — Sharon Gless Copy Share Image
I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to… — Hugh Grant Copy Share Image
This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves… — Holly Johnson Copy Share Image
I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up. — Joss Stone Copy Share Image
