Behavior Quote by Thomas G. Stemberg

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

— John Sculley

Marketing has always been about the same thing - who your customers are and where they are.

— Anonymous

You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn…

— John Romero

Branding is deliberate differentiation.

— Debbie Millman

Branding is not about what something says or what it means, but how it makes us feel.

— Martin Lindstrom

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

— Al Ries

Branding is everything - and I mean everything.

— Scott Bedbury

“Segmentation: Retailers cannot segment consumers to the degree that manufacturers do and, as a consequence, must favour broader rather than pointed positionings.”

— Greg Thain

“Remember, the goal of positioning is to control the public’s perception of a product or service as it relates to competitors’ alternatives.”

— Steven Gary Blank

It can be tricky with branding these days, because everything is kind of branded.

— Yukimi Nagano

Your ‘brand’ is what your customers think of you, not what you think of you.

— Jon Taffer

“The future of branding is marketing with people, not at them.”

— John Morgan