Mind Quote by Al Ries

Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.

— Al Ries

“Remember, the goal of positioning is to control the public’s perception of a product or service as it relates to competitors’ alternatives.”

— Steven Gary Blank

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create…

— Seth Godin

If you really think about it, when watching television, you have product placement all the time.

— Jay Chiat

“Positioning your product against the slew of existing competitors is accomplished by adroitly picking the correct product features where you are better.”

— Steven Gary Blank

Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.

— Steve Jobs

Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.

— Thomas G. Stemberg

Positioning should be decided before the advertising is created

— David Ogilvy

A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly…

— David Ogilvy

Once you start thinking more about where you want to be than about making the best product, you're screwed.

— Linus Torvalds

If you get the product and technology right, then the rest usually falls into place.

— Dara Khosrowshahi

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn…

— Anonymous