Placement Quote by Jay Chiat

TV is what sells your product.

— Sheryl Swoopes

Once you start thinking more about where you want to be than about making the best product, you're screwed.

— Linus Torvalds

All television is an advertisement - that's why it exists. It wasn't the art-form first and then the commerce - it was that they…

— Chris Hardwick

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

— Al Ries

The TV work is so dynamic. You are in front of the cameras, but you are also educating people and genuinely really excited about…

— Sara Davies

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

— Lee Clow

Now, product placement, whichever way you look at it, whether you like it or you think it's disgusting, or whatever, it's what it is.

— Daniel Craig

If you get the product and technology right, then the rest usually falls into place.

— Dara Khosrowshahi

I think it's about being really smart about hitting the right consumer product spaces at the right time.

— Jake Paul

“Positioning your product against the slew of existing competitors is accomplished by adroitly picking the correct product features where you are better.”

— Steven Gary Blank

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will…

— Guy Kawasaki

“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…

— Greg Thain