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Advertisers Quote by Linda Ellerbee

“in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.” quote by Linda Ellerbee
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“in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.”

Linda Ellerbee

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