Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and… — Daniel Starch Copy Share Image
Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in… — Daniel Starch Copy Share Image
Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to… — Daniel Starch Copy Share Image
Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are… — Daniel Starch Copy Share Image
Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in… — Daniel Starch Copy Share Image
Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a… — Daniel Starch Copy Share Image
Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,'… — Daniel Starch Copy Share Image
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print. — Daniel Starch Copy Share Image
