Daniel Starch

(1883–1979) Psychologist

6 quotes in 77 categories

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Daniel Starch was a psychologist.

Quick Facts About Daniel Starch

Born: January 1, 1883
Died: January 1, 1979
Profession: Psychologist

About Daniel Starch

[Wikidata] American academic (1883–1979)... | [Wikipedia]

Daniel Starch (1883–1979) was an American psychologist, educator, and marketing researcher. He was among the early figures in the development of advertising research and consumer research in the United States.

Quotes by Daniel Starch

Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being…

Daniel Starch

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Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of…

Daniel Starch

Advertising

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Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but…

Daniel Starch