Ads Quote by Daniel Starch
“Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.”
About This Quote
Source Book: "Advertising: Its Principles and Practice", 1923
Excessive superlatives in ads dilute credibility and mislead consumers.
In simple terms: Overusing "best" and similar words reduces trust.
Key Takeaway
Use honest, specific language.
Themes
advertising
credibility
language
Mood
analytical
critical
Type
philosophical
inspirational
When to use this quote
- product labeling
- ad copywriting
- brand messaging
- regulatory compliance
Key Concepts
marketing ethics
consumer perception
Questions to Reflect On
- When is a superlative justified?
- How to convey quality without exaggeration?
A Different Perspective
Superlatives may be necessary for branding.
![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
