Ads Quote by Daniel Starch

“Never exaggerate. It is a matter of great importance to forego superlatives, in part to avoid offending the truth, and in part to avoid…

— Baltasar Gracián

"Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are usually damaging.…

— Claude C. Hopkins

The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of…

— Wyndham Lewis

Some so speak in exaggerations and superlatives that we need to make a large discount from their statements before we can come at their…

— Tryon Edwards

“The most advertised commodity is not always intrinsically the best; but is sometimes merely the product of a company, with plenty of money to…

— Emily Post

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

— Jef I. Richards

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of…

— Leo Bogart

What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things…

— Ann Bridge

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

— Leo Burnett

The best thing commercially, which is the worst artistically, by and large, is the most successful.

— Orson Welles

Advertising has annihilated the power of the most powerful adjectives.

— Paul Valery

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

— Lee Clow