Advertising Quote by Daniel Starch
“The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.”
About This Quote
Source Book: Advertising: Its Principles and Practice, 1915
Advertising is essentially selling through printed media, emphasizing its core function.
In simple terms: Advertising = printed selling.
Key Takeaway
Focus on the selling purpose of ads.
Themes
marketing
media
communication
Mood
analytical
critical
Type
educational
informative
When to use this quote
- Business planning
- media buying
- brand messaging
- consumer outreach
Key Concepts
Print advertising
selling strategy
Questions to Reflect On
- Is print still the most effective medium?
- How does digital change the definition?
A Different Perspective
Modern ads include digital, video, and experiential formats beyond print.
