The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination — Claude C. Hopkins Copy Share Image
The time has come when advertising has in some hands reached the status of a science. — Claude C. Hopkins Copy Share Image
The weight of an argument may often be multiplied by making it specific — Claude C. Hopkins Copy Share Image
Don't, to gain general and useless attention, sacrifice the attention that you want — Claude C. Hopkins Copy Share Image
Impressive claims are made far more impressive by making them exact — Claude C. Hopkins Copy Share Image
The advertising man who spares the midnight oil will not get very far — Claude C. Hopkins Copy Share Image
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly — Claude C. Hopkins Copy Share Image
Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer… — Claude C. Hopkins Copy Share Image
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not… — Claude C. Hopkins Copy Share Image
Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply… — Claude C. Hopkins Copy Share Image
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. — Claude C. Hopkins Copy Share Image
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of… — Claude C. Hopkins Copy Share Image
Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer… — Claude C. Hopkins Copy Share Image
Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others,… — Claude C. Hopkins Copy Share Image
Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay… — Claude C. Hopkins Copy Share Image
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want.… — Claude C. Hopkins Copy Share Image
On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising… — Claude C. Hopkins Copy Share Image
Platitudes and generalities roll of the human understanding like water from a duck — Claude C. Hopkins Copy Share Image
We cannot go after thousands of men until we learn how to win one. — Claude C. Hopkins Copy Share Image
We cannot go after thousands of men until we learn now to win one — Claude C. Hopkins Copy Share Image
Platitudes and generalities roll off the human understanding like water from a duck. — Claude C. Hopkins Copy Share Image
The time has come when advertising in some hands has reached the status of a science. — Claude C. Hopkins Copy Share Image
The advertising man who spares the midnight oil will never get very far. — Claude C. Hopkins Copy Share Image
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster — Claude C. Hopkins Copy Share Image
Don't, to gain general and useless attention, sacrifice the attention that you want — Claude C. Hopkins Copy Share Image
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly — Claude C. Hopkins Copy Share Image
Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete. — Claude C. Hopkins Copy Share Image
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves — Claude C. Hopkins Copy Share Image
Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow,… — Claude C. Hopkins Copy Share Image
Don't think of people in the mass. This gives you a blurred view — Claude C. Hopkins Copy Share Image
Platitudes and generalities roll of the human understanding like water from a duck — Claude C. Hopkins Copy Share Image
People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they… — Claude C. Hopkins Copy Share Image
