Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service… — Claude C. Hopkins Copy Share Image
Don't think of people in the mass. This gives you a blurred view — Claude C. Hopkins Copy Share Image
People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in… — Claude C. Hopkins Copy Share Image
Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after… — Claude C. Hopkins Copy Share Image
The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd.… — Claude C. Hopkins Copy Share Image
On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising… — Claude C. Hopkins Copy Share Image
The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them… — Claude C. Hopkins Copy Share Image
Don't think of people in the mass. That gives you a blurred view. — Claude C. Hopkins Copy Share Image
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want.… — Claude C. Hopkins Copy Share Image
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster — Claude C. Hopkins Copy Share Image
Don't, to gain general and useless attention, sacrifice the attention that you want — Claude C. Hopkins Copy Share Image
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly — Claude C. Hopkins Copy Share Image
Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete. — Claude C. Hopkins Copy Share Image
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves — Claude C. Hopkins Copy Share Image
Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow,… — Claude C. Hopkins Copy Share Image
Don't think of people in the mass. This gives you a blurred view — Claude C. Hopkins Copy Share Image
Platitudes and generalities roll of the human understanding like water from a duck — Claude C. Hopkins Copy Share Image
People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they… — Claude C. Hopkins Copy Share Image
