Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete. — Claude C. Hopkins Copy Share Image
A man coined to superlative must expect that his every statement will be taken with some caution — Claude C. Hopkins Copy Share Image
No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about… — Claude C. Hopkins Copy Share Image
The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere,… — Claude C. Hopkins Copy Share Image
Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after… — Claude C. Hopkins Copy Share Image
Names that tell stories have been worth millions of dollars. So a great deal of research often proceeds the selection of a… — Claude C. Hopkins Copy Share Image
Whatever claim you use to get attention, the advertisement should tell a story reasonably complete — Claude C. Hopkins Copy Share Image
The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest — Claude C. Hopkins Copy Share Image
The advertising man who spares the midnight oil will never get very far. — Claude C. Hopkins Copy Share Image
The advertising man who spares the midnight oil will not get very far — Claude C. Hopkins Copy Share Image
Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay… — Claude C. Hopkins Copy Share Image
Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a… — Claude C. Hopkins Copy Share Image
"Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are… — Claude C. Hopkins Copy Share Image
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want.… — Claude C. Hopkins Copy Share Image
One may gain attention by wearing a fools cap. But he would ruin his selling prospects — Claude C. Hopkins Copy Share Image
The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that… — Claude C. Hopkins Copy Share Image
Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject — Claude C. Hopkins Copy Share Image
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster — Claude C. Hopkins Copy Share Image
Don't, to gain general and useless attention, sacrifice the attention that you want — Claude C. Hopkins Copy Share Image
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly — Claude C. Hopkins Copy Share Image
Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete. — Claude C. Hopkins Copy Share Image
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves — Claude C. Hopkins Copy Share Image
Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow,… — Claude C. Hopkins Copy Share Image
Don't think of people in the mass. This gives you a blurred view — Claude C. Hopkins Copy Share Image
Platitudes and generalities roll of the human understanding like water from a duck — Claude C. Hopkins Copy Share Image
People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they… — Claude C. Hopkins Copy Share Image
