Advertisements Quote by Claude C. Hopkins

Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.

— Claude C. Hopkins

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated…

— Dick Wolf

“In the old days, you either had to buy expensive advertising or beg the media to tell your story. Sadly, many organizations don’t realize…

— David Meerman Scott

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

— Leo Burnett

The advertisement is the most truthful part of a newspaper.

— Thomas Jefferson

Marketing, when done well, is about story telling.

— Evan Williams

“Dear Journal, I just realized that the key to advertising can be summed up in one word: Bullshit.”

— Whitney G

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

— Richard Branson

A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.

— Fairfax M. Cone

It is true that advertising often gives information and is valuable for doing so, but some forms of advertising give precious little information, and…

— Randal Marlin

A good advertisement is one which sells the product without drawing attention to itself.

— David Ogilvy

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included…

— Anonymous