Advertisement Quote by Claude C. Hopkins
“The right name is an advertisement in itself.”
About This Quote
Source Book: Scientific Advertising, 1923
A product’s name itself serves as a marketing tool, conveying its value.
In simple terms: The name is an ad.
Choose names that sell.
Themes
Mood
Type
When to use this quote
- product launch
- rebranding
- advertising campaigns
Key Concepts
Questions to Reflect On
- What makes a name memorable?
- How can a name reflect product benefits?
A name alone may not overcome a poor product.