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Advertisement Quote by Claude C. Hopkins

“The right name is an advertisement in itself.” quote by Claude C. Hopkins
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“The right name is an advertisement in itself.”

Claude C. Hopkins

About This Quote

Source Book: Scientific Advertising, 1923

A product’s name itself serves as a marketing tool, conveying its value.

In simple terms: The name is an ad.

Key Takeaway

Choose names that sell.

Themes

branding advertising communication

Mood

strategic creative

Type

advertising business

When to use this quote

  • product launch
  • rebranding
  • advertising campaigns

Key Concepts

marketing theory semantic impact

Questions to Reflect On

  • What makes a name memorable?
  • How can a name reflect product benefits?
A Different Perspective

A name alone may not overcome a poor product.

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