Advertising Quote by Claude C. Hopkins

The time has come when advertising has in some hands reached the status of a science.

— Claude C. Hopkins

The time has come when advertising in some hands has reached the status of a science.

— Claude C. Hopkins

Advertising isn't a science. It's persuasion. And persuasion is an art.

— William Bernbach

I warn you against believing that advertising is a science.

— William Bernbach

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

— William Bernbach

Advertisements may be evaluated scientifically; they cannot be created scientifically.

— Leo Bogart

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

— Stephen Leacock

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

— Anonymous

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed…

— Jaron Lanier

In general, the public knowledge base and thus decision-making behaviors are far more influenced by advertisement than with current science.

— David Perlmutter

Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

— Howard Gossage

Advertising is the art of persuasion.

— William Bernbach