Advertisements Quote by Gerard J Tellis
“It is futile to assume that an initially ineffective advertisement still needs to wear in; wear-in either happens quickly or it does not happen at all.”
About This Quote
Advertising often fails initially, and waiting for it to become effective may be futile; either it works quickly or not at all.
In simple terms: Ads may never become effective; waiting can be pointless.
Key Takeaway
Assess ad impact early and adjust.
Themes
marketing
patience
effectiveness
strategy
risk
Mood
pragmatic
cautious
Type
Advertisements:1
Advertising:1
Assuming:0
Business:1
Doe:0
Happens:0
Ineffective:1
Needs:0
Stills:0
Ineffective Advertisement:1
Initially Ineffective:0
Wear Happens:0
Futile Assume:0
When to use this quote
- product launches
- media planning
- budget allocation
Key Concepts
business
economics
Questions to Reflect On
- When should you abandon a failing campaign?
- How do you measure early ad success?
A Different Perspective
Assuming delay always works can waste resources.
![“There's a fantastic, thousand-page book by David Thomson about [David O. Selznick]. Again, it's not the best argument or the best advertisement for his story, because most people aren't going to read a thousand-page book. But I feel like the rise and fall and the work [Mayer] produced - not just…” quote by Karina Longworth](https://sms4smile.com/quotes/img-quotes/282/karina-longworth-26763_advertisements_there-s-a-fantastic-thousand-page-book-b_13508.jpg)
