Behavior Quote by B.F. Skinner
““Severe punishment unquestionably has an immediate effect in reducing a tendency to act in a given way. This result is no doubt responsible for its widespread use. We 'instinctively' attack anyone whose behavior displeases us - perhaps not in physical assault, but with criticism, disapproval, blame, or ridicule. Whether or not there is an inherited tendency to do this, the immediate effect of the practice is reinforcing enough to explain its currency. In the long run, however, punishment does not actually eliminate behavior from a repertoire, and its temporary achievement is obtained at tremendous cost in reducing the over-all efficiency and happiness of the group. (p. 190)””
About This Quote
Source Book: Verbal Behavior, B.F. Skinner, 1957
Punishment quickly suppresses unwanted actions but fails to erase them, causing long‑term inefficiency and unhappiness.
In simple terms: Punishment stops behavior short term but harms group well‑being.
Use positive reinforcement instead of punishment.
Themes
Mood
Type
When to use this quote
- classroom management
- workplace discipline
- parenting
- legal penalties
Key Concepts
Questions to Reflect On
- What alternatives could promote lasting change?
- How does punishment affect morale?
Punishment may create resentment and hidden compliance.