Behavior Quote by B.F. Skinner
![“The most effective alternative process [to punishment] is probably extinction. This takes time but is much more rapid than allowing the response to be forgotten. The technique seems to be relatively free of objectionable by-products. We recommend it, for example when we suggest that a parent 'pay…” quote by B.F. Skinner](https://sms4smile.com/quotes/img-quotes/fe3/b-f-skinner-2-27274_behavior_the-most-effective-alternative-process-t_416842.jpg)
““The most effective alternative process [to punishment] is probably extinction. This takes time but is much more rapid than allowing the response to be forgotten. The technique seems to be relatively free of objectionable by-products. We recommend it, for example when we suggest that a parent 'pay no attention' to objectionable behavior on the part of his child. If the child's behavior is strong only because it has been reinforced by 'getting a rise out of' the parent, it will disappear when this consequence is no longer forthcoming. (p. 192)””
About This Quote
Source Book: Verbal Behavior, B.F. Skinner, 1957
Extinction involves ignoring undesirable behavior so it loses reinforcement and fades, offering a non‑punitive behavior‑change method.
In simple terms: Ignore bad behavior to stop it.
Key Takeaway
Use planned ignoring to reduce unwanted actions.
Themes
behavior change
parenting
reinforcement
Mood
calm
strategic
Type
instructional
psychological
When to use this quote
- parent‑child interactions
- classroom management
- pet training
- self‑regulation
Key Concepts
extinction
non‑punitive discipline
behavioral psychology
Questions to Reflect On
- What behaviors are best addressed with extinction?
- How can parents stay consistent while ignoring?
A Different Perspective
Requires consistency; may be stressful for parents.
