Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen.… — Claude C. Hopkins Copy Share Image
The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them… — Claude C. Hopkins Copy Share Image
"Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are… — Claude C. Hopkins Copy Share Image
The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that… — Claude C. Hopkins Copy Share Image
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster — Claude C. Hopkins Copy Share Image
Don't, to gain general and useless attention, sacrifice the attention that you want — Claude C. Hopkins Copy Share Image
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly — Claude C. Hopkins Copy Share Image
Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete. — Claude C. Hopkins Copy Share Image
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves — Claude C. Hopkins Copy Share Image
Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow,… — Claude C. Hopkins Copy Share Image
Don't think of people in the mass. This gives you a blurred view — Claude C. Hopkins Copy Share Image
Platitudes and generalities roll of the human understanding like water from a duck — Claude C. Hopkins Copy Share Image
People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they… — Claude C. Hopkins Copy Share Image
