Advertising Quote by Claude C. Hopkins
“Impressive claims are made far more impressive by making them exact”
About This Quote
Source Book: Scientific Advertising by Claude C. Hopkins, 1923
Specific, quantifiable claims appear more credible and persuasive than vague statements.
In simple terms: Exact numbers boost credibility.
Key Takeaway
Use precise data to strengthen arguments.
Themes
credibility
persuasion
precision
Mood
analytical
confident
Type
advice
business.
When to use this quote
- advertising copy
- sales pitches
- business presentations
- public speaking
Key Concepts
marketing
psychology
statistics
Questions to Reflect On
- How can you verify the data behind a claim?
- When is vagueness preferable?
A Different Perspective
Exact claims can be misleading if data is cherry‑picked.
