Ads Quote by Claude C. Hopkins

The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is…

— Claude C. Hopkins

The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to…

— Claude C. Hopkins

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars…

— Claude C. Hopkins

Mirror the reader to himself and then show him afterward how your product fits his needs.

— Raymond Rubicam

Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an…

— John Steinbeck

Too many ads that try not to go over the reader's head end up beneath his notice.

— Leo Burnett

But I care about the reader, and I'm trying to keep the reader's attention for as long as I can.

— Jeffrey Eugenides

Don't try to anticipate an ideal reader - or any reader. He/she might exist - but is reading someone else.

— Joyce Carol Oates

The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.

— Anonymous

Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is…

— Claude C. Hopkins

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.

— Leo Burnett

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

— Morris Hite