Ads Quote by Claude C. Hopkins

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do…

— Claude C. Hopkins

I have only one reader - me. I'm the average reader. If I like it, that's all I worry about.

— Judith Krantz

The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.

— Anonymous

Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out…

— John Caples

There is a big difference between he who reads just because he knows how to read and he who does understand what he reads.

— Wagner T Matioli

One reader is better than another in proportion as he is able of a greater range of activity in reading and exerts more effort.

— Mortimer Adler

The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to…

— Claude C. Hopkins

And if the reader has no taste for what he reads, all the time is wasted

— Lin Yutang

Every text assumes a reader.

— Alberto Manguel

Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an…

— John Steinbeck

Too many ads that try not to go over the reader's head end up beneath his notice.

— Leo Burnett

Those who write clearly have readers.

— Albert Camus