Ads Quote by Leo Burnett Download Open image “Too many ads that try not to go over the reader's head end up beneath his notice.” — Leo Burnett ★ ★ ★ ★ ★ 3.5 out of 5 (5 ratings) Copy quoteShare Ads Books Reader
The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad. — Anonymous Copy Share Image
The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to… — Claude C. Hopkins Copy Share Image
It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers… — David Ogilvy Copy Share Image
Advertisements are now so numerous that they are very negligently perused — Samuel Johnson Copy Share Image
Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult. — James Randolph Adams Copy Share Image
“It's rarely pointed out, even though it's so obvious, that the artistic triumph of the small screen has paradoxically come at the expense of… — Andrew Essex Copy Share Image
The novice in advertising frequently gives the public credit, for too much intelligence. — Anonymous Copy Share Image
Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit.… — Tim Wu Copy Share Image
When you think about advertisements, it makes sense that they want to hold and retain our attention. — Allen Klein Copy Share Image
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves -… — Jaron Lanier Copy Share Image
Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never… — Phil Dusenberry Copy Share Image
Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises,… — Samuel Johnson Copy Share Image
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation… — Leo Burnett Copy Share Image
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make… — Leo Burnett Copy Share Image
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all. — Leo Burnett Copy Share Image
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of… — Leo Burnett Copy Share Image
Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash. — Leo Burnett Copy Share Image
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. — Leo Burnett Copy Share Image
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness. — Leo Burnett Copy Share Image
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't… — Leo Burnett Copy Share Image
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. — Leo Burnett Copy Share Image
When you reach for the stars, you may not quite get them, but you won't come up with a handful of mud either. — Leo Burnett Copy Share Image
A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's… — Hermann Hesse Copy Share Image
Metallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an… — Lars Ulrich Copy Share Image
As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off… — Thomas Howard, 3rd Duke of Norfolk Copy Share Image
The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along… — Jay Michaelson Copy Share Image
One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and… — Carla Bley Copy Share Image
What every human being should do is eat a vegetarian diet based on whole foods. Period. That's it. Animal protein is bad for you.… — Roger Ebert Copy Share Image
In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents… — Nathan Myhrvold Copy Share Image
Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on… — Ted Cruz Copy Share Image
Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time… — Tim Wu Copy Share Image
In a recent attack ad, the NRA claims that President Obama cares about his own children more than he cares about other children. In… — Jimmy Fallon Copy Share Image
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