Writing Quote by Leo Burnett

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because…

— John Wanamaker

You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience…

— David Neeleman

. Customers love to talk about themselves. We all do. Allow them this and watch your business grow.

— Scott Lesnick

Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that.

— Thomas Peterffy

Without a customer, you don't have a business - all you have is a hobby.

— Don Peppers

Put yourself in your customer's place.

— Orison Swett Marden

If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull…

— Anonymous

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated…

— Dick Wolf

Writing good ads is easy when you have something to say.

— Roy H. Williams

In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office,…

— Terry Gilliam

I've never found a client's business problem that could be solved solely through advertising.

— Lee Clow

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what…

— Jay Chiat