Advertising Quote by Leo Burnett
“If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.”
About This Quote
When crafting a message, avoid unnecessary embellishment that distracts from core value; focus on delivering a clear, compelling product.
In simple terms: Keep messaging simple and strong.
Key Takeaway
Clarity beats over‑decoration.
Themes
communication
branding
simplicity
authenticity
Mood
pragmatic
direct
Type
advice
marketing
When to use this quote
- advertising copy
- product naming
- speech writing
- social media posts
Key Concepts
message hygiene
audience perception
Practical Applications
- test headline clarity
- strip jargon
Questions to Reflect On
- When does simplicity become blandness?
- How to balance brevity with richness?
A Different Perspective
Sometimes nuanced storytelling is needed to differentiate a product.
