Advertising Quote by Leo Burnett
“Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.”
About This Quote
Source Book: Ogilvy on Advertising, 1983
Great advertising often embraces confusion, irritation, and boldness to stand out.
In simple terms: Effective ads use provocation and oddity.
Key Takeaway
Leverage surprise to capture attention.
Themes
advertising
creativity
provocation
Mood
playful
edgy
Type
creative
strategic
When to use this quote
- campaign brainstorming
- media buying
- creative workshops
- consumer testing
Key Concepts
brand disruption
psychological impact
Questions to Reflect On
- When does provocation become counterproductive?
- How to balance novelty with clarity?
A Different Perspective
Too much confusion can alienate audiences.
