You must make the product interesting, not just make the ad different. — Rosser Reeves Copy Share Image
On the average, five times as many people read the headlines as read the body copy. — David Ogilvy Copy Share Image
What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start… — Rosser Reeves Copy Share Image
I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in… — Aldous Huxley Copy Share Image
If you want to be a model, then you should probably become an actor. That's the only way to get hired to… — Stephanie Seymour Copy Share Image
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They… — William Bernbach Copy Share Image
Rules are what the artist breaks; the memorable never emerged from a formula. — William Bernbach Copy Share Image
Advertising in the final analysis should be news. If it is not news it is worthless. — Adolph Ochs Copy Share Image
Kodak sells film, but they don't advertise film; they advertise memories. — Theodore Levitt Copy Share Image
Stopping advertising to save money is like stopping your watch to save time. — Henry Ford Copy Share Image
Nobody has ever built a brand by imitating somebody else's advertising. — David Ogilvy Copy Share Image
Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down.… — Rosser Reeves Copy Share Image
