Advertising Quote by Rosser Reeves
“What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?”
About This Quote
Source Advertising Lecture, 1965
Clients demand results, not just creative writing; focus on sales impact.
In simple terms: Clients want sales growth, not just words.
Key Takeaway
Align copy with measurable business outcomes.
Themes
advertising
sales
strategy
Mood
direct
businesslike
Type
practical
motivational
When to use this quote
- marketing campaigns
- client pitches
Key Concepts
copywriting
performance metrics
Questions to Reflect On
- How can you prove copy’s impact?
- What balance between art and results works best?
A Different Perspective
Creative work may be undervalued without data.
