Advertising Quote by Rosser Reeves Download Open image “Unless a product becomes outmoded, a great campaign will not wear itself out.” — Rosser Reeves ★ ★ ★ ★ ★ 3.7 out of 5 (7 ratings) Copy quoteShare Advertising Campaigns
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad. — William Bernbach Copy Share Image
A campaign, like a brand, is not just a number of bits put together-a claim here, a pack shot there, a reason why somewhere… — Stephen King Copy Share Image
In the future, in a saner system, we would design products not to wear out and break down; to last as long as possible,… — Jacque Fresco Copy Share Image
What campaigns are for is weeding out the people who, for one way or another, weren't making it for the long haul. — Calvin Trillin Copy Share Image
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times. — Akio Morita Copy Share Image
It is no longer enough to have a good product. A company's purpose and the way it treats its employees and the global community… — Punit Renjen Copy Share Image
I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets… — Barack Obama Copy Share Image
You can hype a questionable product for a little while, but you'll never build an enduring business. — Victor Kiam Copy Share Image
Unless your campaign has a big idea, it will pass like a ship in the night. — David Ogilvy Copy Share Image
A campaign is a complex organism that requires expensive parts. Finding the right parts and meshing them together into a cohesive working unit is… — Peter Navarro Copy Share Image
You must make the product interesting, not just make the ad different. — Rosser Reeves Copy Share Image
No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But… — Rosser Reeves Copy Share Image
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if… — Rosser Reeves Copy Share Image
What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up? — Rosser Reeves Copy Share Image
Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr.… — Rosser Reeves Copy Share Image
They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words ... They… — Rosser Reeves Copy Share Image
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today… — Rosser Reeves Copy Share Image
Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything… — Rosser Reeves Copy Share Image
No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that… — Rosser Reeves Copy Share Image
I saw this anti-drug commercial that showed a kid smoking pot in his dad`s room with his friend. This kid finds a gun, the… — Bill Maher Copy Share Image
“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.” — Mokokoma Mokhonoana Copy Share Image
Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes. — Howard Gossage Copy Share Image
We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet. — Naveen Tewari Copy Share Image
God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials. — William Peter Blatty Copy Share Image
I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare… — Andy Rooney Copy Share Image
I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -… — Dia Mirza Copy Share Image
They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range. — Sharon Gless Copy Share Image
I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to… — Hugh Grant Copy Share Image
This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves… — Holly Johnson Copy Share Image
I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up. — Joss Stone Copy Share Image
