Advertising Quote by Rosser Reeves

“Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.” quote by Rosser Reeves — Download Open image

“Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.”

Rosser Reeves

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Advertising Advertising Actually Cry Economics Economics Merely Force Marketing Personal Sales Phenomenon Sales force Simple Substitutes Term Terms Economics

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You must make the product interesting, not just make the ad different.

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No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But…

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What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?

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Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr.…

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They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words ... They…

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Unless a product becomes outmoded, a great campaign will not wear itself out.

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You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today…

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Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything…

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No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that…

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Advertising Quote by Rosser Reeves

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