Ad Quote by Rosser Reeves

You must make the product interesting, not just make the ad different.

— Rosser Reeves

All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence…

— Joseph Sugarman

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves -…

— Jaron Lanier

The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.

— Anonymous

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers…

— David Ogilvy

Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy…

— Robert W. Bly

The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the…

— Charlie Ergen

Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that.

— Thomas Peterffy

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated…

— Dick Wolf

A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.

— Fairfax M. Cone

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

— Leo Burnett

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys…

— Jerry Della Femina