Creativity Quote by William Bernbach Download Open image “Properly practiced creativity can make one ad do the work of ten.” — William Bernbach ★ ★ ★ ★ ★ 2.6 out of 5 (4 ratings) Copy quoteShare Creativity Ten
“Creativity is what happens after the strategy is done. Creativity is the process that transforms a strategy into a terrific ad.” — Bob Hoffman Copy Share Image
Creativity needs to extend beyond the lens. Find creative ways to showcase your work and get it seen. Straight up tenacity, hard work and… — Jimmy Chin Copy Share Image
“Creativity isn’t necessarily a paint-by-numbers process, more as a “connect-the-dots” adventure.” — Pearl Zhu Copy Share Image
“Ad agencies continue to believe that improved creativity is the answer for agency and client problems.” — Michael Farmer Copy Share Image
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness… — William Bernbach Copy Share Image
Creativity is a game changer. That's true of society, in advertising and in life. — David Droga Copy Share Image
The good work proceeds with tenacity, intention, without interruption, with an equal measure of passion and reason and it must surpass that goal the… — Odilon Redon Copy Share Image
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these… — William Bernbach Copy Share Image
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something… — William Bernbach Copy Share Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or… — William Bernbach Copy Share Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably… — William Bernbach Copy Share Image
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the… — William Bernbach Copy Share Image
The difference between the forgettable and the enduring is artistry. — William Bernbach Copy Share Image
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears. — William Bernbach Copy Share Image
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,… — William Bernbach Copy Share Image
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research… — William Bernbach Copy Share Image
The prophet who fails to present a bearable alternative and yet preaches doom is part of the trap that he postulates. Not only does… — Margaret Mead Copy Share Image
That's the great secret of creativity. You treat ideas like cats: you make them follow you. — Ray Bradbury Copy Share Image
“The Soviet “creative intelligentsia” - that is, people accustomed to thinking one thing, saying another and doing a third - is as a whole… — Andrei Amalrik Copy Share Image
It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision. — John Lasseter Copy Share Image
A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral. — Antoine de Saint-Exupery Copy Share Image
By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological… — Deepak Chopra Copy Share Image
“You are the end of beauty and creativity one must have created so far.” — M.F. Moonzajer Copy Share Image
Jonah Lehrer is one of the most talented explainers of science that we’ve got. What a pleasure it is to follow his investigation of… — Joshua Foer Copy Share Image
If you've got creativity, imagination, and intelligence, and you want to be hypnotised, then there's no reason you shouldn't be able to. — Keith Barry Copy Share Image
