Advertising Quote by William Bernbach
“Today's smartest advertising style is tomorrow's corn.”
About This Quote
Source Advertising Book: "Ogilvy on Advertising", 1963
Current advertising trends become outdated; future ideas replace them.
In simple terms: Today's ads become tomorrow's old news.
Key Takeaway
Innovate continuously in marketing.
Themes
advertising
innovation
change
Mood
strategic
critical
Type
business
motivational
When to use this quote
- campaign planning
- brand strategy
- media buying
- trend analysis
Key Concepts
marketing theory
cultural shift
Questions to Reflect On
- How will you future‑proof your messaging?
- What lasting values can survive trends?
A Different Perspective
Rapid change can make consistency hard.
