Ads Quote by Jan Koum
“No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow.”
About This Quote
Source Interview: Public statement by Jan Koum, 2023
People generally find advertising intrusive and rarely look forward to it, indicating ads often cause annoyance rather than anticipation.
In simple terms: Ads are usually annoying, not exciting.
Key Takeaway
Consider creating ads that add value or entertainment.
Themes
advertising
consumer behavior
psychology
media
attention
Mood
skeptical
reflective
Type
advertising
observational
When to use this quote
- product launches
- digital campaigns
- media planning
Key Concepts
Marketing strategy
consumer perception
media consumption
Questions to Reflect On
- How can ads become something people look forward to?
- What makes an ad feel intrusive?
A Different Perspective
Even well‑crafted ads can be ignored if they don't align with audience interests.
![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
