Advertising Quote by Will Keith Kellogg
“We've weathered several periods when times weren't so good, and so I don't think we'll cancel our advertising now. In fact, we might even increase it.”
About This Quote
Source Speech: Corporate address, Kellogg Company, 1930s
Resilience in adversity leads to bold decisions, even expanding efforts despite challenges.
In simple terms: Stay bold in tough times.
Key Takeaway
Keep advertising, maybe increase it.
Themes
resilience
leadership
business strategy
Mood
determined
confident
Type
motivational
strategic
When to use this quote
- economic downturn
- brand positioning
- budget planning
- competitor actions
Key Concepts
risk tolerance
optimism
market confidence
Questions to Reflect On
- Is increasing spend wise now?
- How to balance optimism with data?
A Different Perspective
Overexpansion can strain resources if market demand is low.
