Advertising Quote by William Bernbach

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

— Leo Burnett

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what…

— Jay Chiat

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

— Leo Burnett

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if…

— Rosser Reeves

The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.

— Saul Berman

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated…

— Dick Wolf

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because…

— John Wanamaker

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys…

— Jerry Della Femina

Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that.

— Thomas Peterffy

The only way to advertise is by not focusing on the product.

— Calvin Klein

What you say in advertising is more important than how you say it.

— David Ogilvy