Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never… — William Bernbach Copy Share Image
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.' — Leo Burnett Copy Share Image
