Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with… — William Bernbach Copy Share Image
“Going social is so much more about the soft sell than the hard sell.” — Jeremy Goldman Copy Share Image
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.' — Leo Burnett Copy Share Image
