Lee Clow

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

— Lee Clow

Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

— Lee Clow

[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an…

— Lee Clow

A thing that most creatives don't do well is that you've gotta learn to listen.

— Lee Clow

What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

— Lee Clow

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

— Lee Clow

I found my own way of doing things.

— Lee Clow

Managing brands is going to be more and more about trying to manage everything that your company does.

— Lee Clow

The only reason you should move to a new job is if you are not getting the opportunity to do what you…

— Lee Clow

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

— Lee Clow

Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's…

— Lee Clow

[In 2004 on being at TBWA Chiat Day for 30 years.] Different people are different in terms of the way they're made.…

— Lee Clow

Your ad begins as an interruption. Make paying attention to it feel like a reward

— Lee Clow

Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then…

— Lee Clow

Good advertising is a dialog with people.

— Lee Clow

[In 2011] What Steve Jobs did was simply make everything and everyone better.

— Lee Clow

When you open an Apple product it's like a religious experience.

— Lee Clow

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't…

— Lee Clow

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

— Lee Clow

I've never found a client's business problem that could be solved solely through advertising.

— Lee Clow

If you'd put it in a Powerpoint deck don't put it in your ad

— Lee Clow

You have to be daring and make something that doesn't look like anybody else.

— Lee Clow

Everything a brand does is advertising.

— Lee Clow

It's very demeaning that we have to put on a show to prove that we know how to put on a show.

— Lee Clow

Consumers never complain about ads being too smart.

— Lee Clow