Better Quote by Lee Clow
“If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.”
About This Quote
Source Advertising: Apple "Think Different" campaign, 1997
Strive for excellence whether improving existing work or creating new, making mediocrity unacceptable.
In simple terms: Do better, or create something so good it can't be outdone.
Aim for superior quality always.
Themes
Mood
Type
When to use this quote
- product development
- marketing strategy
- personal projects
- team leadership
Key Concepts
Questions to Reflect On
- What can you improve today?
- How do you know when something is good enough?
Perfecting existing work can be costly and time‑consuming.