Creativity Quote by Michael Farmer

“Acknowledge and accept that clients are governed by shareholder value concerns, and that the mission of the agency needs to be refocused on helping…

— Michael Farmer

“Creativity is what happens after the strategy is done. Creativity is the process that transforms a strategy into a terrific ad.”

— Bob Hoffman

In advertising agencies, they will always hire more client servicing people than creatives.

— Charles Elba

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

— David Ogilvy

“If we cannot provide clients with the one thing they really want from us -- creativity -- there is little future for the ad…

— Bob Hoffman

“Companies preach creativity, hire for conformity and call consultants when they fail who tell them to be more creative.”

— Richie Norton

“Creativity is to ads as product quality is to cars, airplanes and electronic equipment – it’s absolutely necessary, and it needs to be built-in…

— Michael Farmer

Creativity is a game changer. That's true of society, in advertising and in life.

— David Droga

I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.

— Dee Rees

I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency

— Leo Burnett

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without…

— Morris Hite

Creativity is an advertising agency's most valuable asset, because it is the rarest.

— Jef I Richards