Investing Quote by Michael Farmer

“There was a new trend for agencies to hire and parade before their clients “strategic planners,” an ideal originally imported from the UK; but…

— Michael Farmer

Advertising is the fuel of enterprise.

— George Arthur French

“What has my readers scratching their heads, though, is why advertisers, whose cumulative actions have painted ad agencies into a corner, marginalizing their agencies…

— Michael Farmer

“Agencies need to initiate the creation of marketing and strategic performance partnerships that see themselves and their clients as co-equal partners, each with specific…

— Michael Farmer

At the heart of any good business is a chief executive officer with one.

— Malcolm Forbes

I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.

— Dee Rees

“Directors and management need to spearhead the strategy shift from transactions to relationships and create the culture, structure, and incentives necessary to execute the…

— Harvard Business School Press

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man…

— David Ogilvy

“demonstrating the importance of being Ernst as the marketing department put it.”

— Charles Stross

Advertising is the spur on the flank that keeps modern company-helping economy out of hand till the day common sense is restored, if ever…

— Robert W. Sarnoff

The advertising agency, as it stands today, is a peculiar manifestation of American business life of the twentieth century - glossy, brash, and insecure.

— Ilka Chase

During the whole funding process they said, 'We're interested in you guys because of your management team; we think you're fantastic...' Two weeks later…

— Mark Fletcher