Another man Quote by Michael Farmer

“Accountability for agency operations is fragmented. Each office in a network is a separate profit center. Each department in an office self-defines its missions.…

— Michael Farmer

“Digital technology did not really lend itself to a simple division of labor between creative (generating the ideas) and production (executing the ideas). In…

— Michael Farmer

“Poor leadership” is a major cause of job dissatisfaction and low morale. More than half of those with low morale rated the leadership at…

— Michael Farmer

“The real agency problem resides in the C-suite of ad agencies, and it is to the C-suite that we must turn to find leadership…

— Michael Farmer

“It was never mentioned at the time, but the widespread pursuit of shareholder value initiatives put marketing in the back seat among other strategic…

— Michael Farmer

“This is an industry that no longer reflects strategically how to create value in the face of disruptive change.”

— Michael Farmer

“Procurement sets fees based on a negotiated agreement about agency headcounts and costs, and (separately) marketing generates workloads for the agencies. Agencies, who measure…

— Michael Farmer

“Acknowledge and accept that clients are governed by shareholder value concerns, and that the mission of the agency needs to be refocused on helping…

— Michael Farmer

“Agencies need to initiate the creation of marketing and strategic performance partnerships that see themselves and their clients as co-equal partners, each with specific…

— Michael Farmer

“Ironically, the increase in numbers of the strategic planners had the effect of releasing the client service people from any previous responsibilities they had…

— Michael Farmer

“Agency turnaround plans must be developed by agency top management teams and carried out with vigor throughout their agencies, with a goal to develop…

— Michael Farmer

“The cozy relationship between chief executives and advertising agencies had unravelled, as other strategic advisers like investment bankers and strategic management consultants jumped to…

— Michael Farmer