Marketing Quote by Michael Farmer

We were very focused on becoming profitable from a very early time, which was not true of most companies in the bubble

— Marissa Mayer

“Shareholder value became, from the 1990s onwards, a driver of management consulting success and, somewhat sadly, of advertising agency marginalization.”

— Michael Farmer

“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something…

— Al Ries, Jack Trout

“Isn’t it obvious to an organization when a promise is becoming less meaningful to consumers? Couldn’t those organizations that did not successfully shift ahead…

— Allen Adamson

Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.

— Anita Elberse

“There is an important implication here: just investing in technology for marketing does not lead to firm performance.”

— Mark Jeffery

There was a time when a company could not sell its shares to the public unless its revenues were growing and it was turning…

— Daniel Lyons

“The lack of options made the decision-making pretty simple for most of the masses. That doesn't imply that it was a good decision. Many…

— Pooja Agnihotri

“in a world increasingly swayed by private wealth and personal brands.”

— Michael Wolff

“The "new-era" doctrine - that "good" stocks (or "blue chips") were sound investments regardless of how high the price paid for them - was…

— Benjamin Graham

“Agencies missed the significance of “shareholder value” and the change in priorities that it represented to their clients. They assumed, perhaps, that creativity and…

— Michael Farmer

I think that any time reality doesn't match your expectations, it means that marketing was involved.

— Seth Godin