Advertising agency Quote by Michael Farmer

“Agencies missed the significance of “shareholder value” and the change in priorities that it represented to their clients. They assumed, perhaps, that creativity and…

— Michael Farmer

“Recession, advertising slow-downs, media spin-offs, procurement department investigations, client globalization initiatives, fee-based remuneration schemes and holding company ownership added significant complexity to ad agency…

— Michael Farmer

“It was never mentioned at the time, but the widespread pursuit of shareholder value initiatives put marketing in the back seat among other strategic…

— Michael Farmer

Management has failed miserably at creating increased value for shareholders. Indeed, despite some recent short-term gains, which actually only put us back where we…

— Roy O. Disney

The advertising agency, as it stands today, is a peculiar manifestation of American business life of the twentieth century - glossy, brash, and insecure.

— Ilka Chase

The ability to please your shareholders comes because of what you do for clients.

— Ginni Rometty

“When a business gets branded, its value increases.”

— Utibe Samuel Mbom

“The cozy relationship between chief executives and advertising agencies had unravelled, as other strategic advisers like investment bankers and strategic management consultants jumped to…

— Michael Farmer

Shareholder value is a result, not a strategy . . . Your main constituencies are your employees, your customers and your products.

— Jack Welch

Advertising is the fuel of enterprise.

— George Arthur French

“There was a new trend for agencies to hire and parade before their clients “strategic planners,” an ideal originally imported from the UK; but…

— Michael Farmer

Shareholder value is the result of you doing a great job, watching your share price go up, your shareholders win, and dividends increasing. What…

— Jack Welch