Creativity Quote by Michael Farmer
““Acknowledge and accept that clients are governed by shareholder value concerns, and that the mission of the agency needs to be refocused on helping clients improve brand growth and profitability. Agency creativity is a factor that contributes to delivering results, but creativity is a factor, not an end in itself. Agency creativity no longer delivers results automatically, as it did during much of the Creative Revolution. It’s time to abandon the tired “we’re creative” marketing positioning associated with the creative paradigm, and to step up to the challenge of saying “we’re committed to delivering results.””
About This Quote
Source Business Article: Marketing Strategy, 2020
Agency success should shift from self‑proclaimed creativity to demonstrable client results, emphasizing accountability over artistic pride.
In simple terms: Agencies need to focus on delivering measurable results, not just creativity.
Key Takeaway
Prioritize client outcomes over creative bragging.
Themes
marketing
accountability
client focus
creative industry
business strategy
Mood
strategic
analytical
Type
advice
instructional
When to use this quote
- agency pitches
- client meetings
- campaign planning
- performance reviews
Key Concepts
performance metrics
value proposition
brand growth
Questions to Reflect On
- How can agencies balance creativity with result‑driven goals?
- What metrics best reflect creative impact?
A Different Perspective
Creativity still matters for differentiation; results alone may stifle innovation.
